Seo blog - Web design blog

Wordpress Seo

Wordpress offers a little optimization of the permanent links which is in fact not much more than the folder structure and file names.

There are many third-party plugins available and I guess I have tried them all to figure out which one is the best. Unfortunately this plugin is in German only but that is not much of a problem.

I personally like the plugin wpSEO from Sergej Müller. Great plugin thanks Sergej Here is a back link from me. Wordpress seo plugin

This plugin offers a fast number of options. You can configure the plugin so that it automatically choses title, description or keywords but the better option is to actually activate manual title, description and keyword in put.

Step by step instruction :

* Upload the plugin with your ftp program to wp-content/plugins , then activate the plugin
* configure the plugin using following steps ( options…>> wpseo )

Title : Use the same settings I have used here if you can’t read German

Description : Also use these settings

The Keywords are not important as search engines don’t take note of these.

At the bottom of each post or page you write you will find following options where you can enter the title and description you want the page or post to have :

If you encounter any problems you can contact me for support.

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Here are a few more tips and tricks to help you do well in the search engines…

Be a “White-hat”

Above all, be one of the good guys. Keep your optimisation efforts honest. This may (arguably) take more effort but it will definitely pay off in the long run.

Use Statistics

Any decent web hosting packages includes the option to see how many visitors your website is getting, where the referrals are coming from and which search keywords were used to find the site. Monitor these statistics so you can keep improving.
Experiment

It’s good idea to try different tactics and see what works best. This takes patience - you may have to wait months for your pages to be indexed and build up statistics. After watching your search referrals for a while, change your web pages and see what the effect is. Remember to keep good records of the exact changes and dates so you can compare these to your statistics.

Keep Abreast of Developments

Stay in touch with the latest news and developments in the search engine world. As technologies and companies change you need to change with them.

Non-Content SEO

This school of thought maintains that the actual content on the website is less important than the way it is optimised. Whilst the content should still be good quality, content alone is insufficient to compete in the top SERPs. Instead, webmasters must use other methods to increase their rankings. For simplicity’s sake we will call all such methods Non-Content SEO.

With non-content SEO the focus is on understanding the methods and algorithms used to rank web pages. The webmaster must therefore have a very good technical knowledge of how search engines work. For example, knowing exactly how Google’s PR is calculated means you can structure your site to give the best possible PR value, which in turn will lead to improved SERP rankings.

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Content-Based SEO

This school of thought adopts the principle that the content of your website is what really matters. This could be described as the “purist” view which assumes that if people develop high-quality websites, they will be rewarded with high-quality search rankings.

The theory is that good content will attract attention, inbound links and other referrals. Over time the accumulation of good press will give you many of the same benefits as other methods of SEO. In addition, this type of “natural” referral tends to be more genuine, diverse, robust and long-lasting.

This approach is better suited to websites which can provide large quantities of content, especially unique content. If, for example, your website is about the life cycle of the native New Zealand tuatara lizard, you will probably have plenty of content in a field without much competition. In this case a modest amount of content and a few links from other sites will give you a good chance of being well-placed in the SERPS.

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