Seo blog - Web design blog

1. Make sure your site is not under construction, incomplete, with little or no unique content.

2. When your site is ready, submit it to Google, Yahoo, MSN and ASK.com. Consider also submitting to other search engine but most of them are powered by these four leading search engines. Submit also your site to reputable high PR web directories, open directories, yellow pages and social bookmarking sites such as del.icio.us, furl, etc.

3. Submit your sitemap to Google, Yahoo, MSN and ASK.com (sitemap for search engines usually in XML format)

4. Offer sitemap to your site visitors for easy page navigation. (sitemap for visitors in HTML format)

5. Create unique and rich content sites. Avoid duplicate content. Do not create multiple pages, sub-domains, domains, mirror sites or sites with different domain names but same content.

6. Check your keywords and make sure they are relevant and actually are contained in your site. Avoid keywords stuffing.

7. Use text instead of images in your content, links and important subjects.

8. Make your TITLE and ALT tags descriptive, simple and keyword rich. Avoid irrelevant and repeated keywords.

9. Title tag should be 60-80 characters maximum length.

10. Meta tag description should be 160-180 characters including spaces. (about 25-30 words)

11. Meta Tag keywords must be 15-20 words maximum.

12. Optimize Pages with Headings (H1, H2, H3..) containing your site’s primary keywords.

13. Validate your CSS and HTML. Check for errors and broken links.

14. If your site contains dynamic pages(i.e., the URL contains a “?” character), make sure you use SEO friendly URLs. Search engines’ spiders having difficulty indexing dynamic pages.

15. Maximum links per page must be fewer than 100. Avoid the risk of being flagged as link farm by search engines.

16. Use Lynx as text browser to check your site. (http://lynx.isc.org/)

17. Allow search bots (good ones) to crawl your sites without session IDs or arguments that track their path through the site. Using these techniques may result in incomplete indexing of your site.

18. Check your web server/host if it supports the If-Modified-Since HTTP header. It tells search engines whether your content has changed since last crawled your site. It will save you bandwidth, resources and avoid server overload.

19. Use Robots.txt file to manage and control search engine spiders in indexing your site. You can allow and disallow spiders and choose directories you want to be crawled and indexed. But with bad bots or spam bots you need to modify your HTACCESS file to properly and effectively manage bots or spiders. Visit http://www.robotstxt.org/wc/faq.html to learn more about Robots.txt file.

20. Do not attempt to present different content to search engines than what you show to your site visitors.

21. Avoid dirty tricks and exploiting loop holes to improve search engines ranking.

22. Avoid links to bad neighborhood such as web spammers, link farms, phishing, hacker, crack, gambling, porn and scam sites. Linking to them will greatly affects your search engine rankings.

23. Do not attempt to join in link schemes, excessive reciprocal links or excessive link exchanging and link exchange web rings.

24. Do not use unauthorized programs or online tools to submit your site, check page rankings and other automated queries. Avoid the risk of being flagged as spam.

25. Do not use hidden text and links. Show to search engines what you show to your vistors. It will greatly affect your site’s reputation.

26. Do not attempt to create pages that contains phishing, scam, viruses, trojans, backdoors, spyware, adware and other malicious programs.

27. Make your site useful and informative.

28. Improve your link building. Link to high PR websites. Quality of relevant links are far more important than quantity. Links will greatly improve your site’s visibility, popularity and rankings. Search engines consider links as votes to your site.

29. Check your page link structure. Every page should be reachable by a single static text link.

30. Be extra careful in purchasing SEO services. Some uses illegal and questionable ways to improve rankings.

31. Do not buy or sell links.

32. Do not create sites that contains purely affiliate links and no valuable content that are useful to the users.

I hope these tips will add more popularity and visibility to your site. Enjoy!

 Author: Edwin Reyes is a Web Developer and the Webmaster of Findmesoftware.com, a Philippine based website that provides free software downloads, tools, reviews, online tips, blogging resources, tutorials and Free SEO Tools and Software Download.

Here is a list of some of the major mistakes you can make with your PPC campaign.

How Many Keywords Per Ad ?

It is vital to target visitors, so make sure the ads are relevant. Make several ad groups, don’t try to get all keywords into 1 ad.

Negative Keywords

If you want to avoid unwanted click throughs and impressions you must use negative keywords. For example, if the term “web templates” is one of your keywords, each time somebody runs a search for that keyword your ad will be displayed. Similarly, if someone were to run a search for the term “Free Web Templates,” your ad will also be displayed since the main keyword “Web Templates” is present in the search query. You can find good negative keywords in your log files or when you build your lists.

Track Your PPC Campaign

Tweaking and testing will only work if you are tracking your ads. From the search engines you will get info such as clicks or click trough rates but the ROI and cost per action needs to be analyzed and calculated by you. It is not sufficient to know that your campaign costs $1000 and you are spending $500, as you might get the same results if you only spend $300.

Tweak And Test Your PPC Campaign

You need to test your ads, minor changes can increase or decrease your results. Title, description and url can all be optimized. If you are not a PPC professional it is advisable to get some professional help from a PPC Management company, this will surely pay off.

Tracking Keyword Level

It is important that you get exact data from your analytical account or software, commonly you are better off using a PPC managements company as they have the perfect setup that is reliable (Choose your PPC company well). Adjust your bids to maximize the effect. One keyword might cost you $5 and another might cost you only $1. By decreasing your bid on the $5 keyword, and increasing your bid on the $1 keyword your campaign will most likely be more profitable.

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Do you want a professional and free website analysis of your website current seo status. To all our registered blog and forum members we will give away 1 free analysis worth $ 55 , totally for free and no catch.

The only way you will improve your ranking is by analyzing your websites, and competitor websites and by making adjustments according to your analysis.

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Wordpress Seo

Wordpress offers a little optimization of the permanent links which is in fact not much more than the folder structure and file names.

There are many third-party plugins available and I guess I have tried them all to figure out which one is the best. Unfortunately this plugin is in German only but that is not much of a problem.

I personally like the plugin wpSEO from Sergej Müller. Great plugin thanks Sergej Here is a back link from me. Wordpress seo plugin

This plugin offers a fast number of options. You can configure the plugin so that it automatically choses title, description or keywords but the better option is to actually activate manual title, description and keyword in put.

Step by step instruction :

* Upload the plugin with your ftp program to wp-content/plugins , then activate the plugin
* configure the plugin using following steps ( options…>> wpseo )

Title : Use the same settings I have used here if you can’t read German

Description : Also use these settings

The Keywords are not important as search engines don’t take note of these.

At the bottom of each post or page you write you will find following options where you can enter the title and description you want the page or post to have :

If you encounter any problems you can contact me for support.