Archive for the ‘linkbuilding’ Category

Free Directories

Wednesday, December 26th, 2007


A selection of 95 free directories for you to submit your website. Free directories will help you gain link popularity and Pagerank. A click on each link will take you directly to the directory submission page.

submit
Jayde
submit
submit
submit
Livedir.net - Directory
URLz.net
InfoListings Directory
submit
Skoobe.biz

(more…)

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Bad neighbourhood - Link building

Wednesday, December 19th, 2007


To simplify the definition. Bad Neighbourhood’s are commonly a network of domains that consist of a high amount of banned or penalized websites linking to each other. Banning or penalizing can have various reasons such as link scheming, publishing offensive materials, spyware, spam, malware, phishing or other illegal activities. Having a number of links from any such network can give Google the impression that your domain is a part of this network and this could lead to your site being penalized too.How can you identify such links :

1 . Try site: www.domain.com in Google search, if there are no pages in the Google index this is a warning.

2. Check whether the page rank in the Google toolbar is not 0 or grey, that is also a warning sign. New websites may also have this.

3. Check whether you can find info on the company name in Google search.

4. Check who is the owner of the domain and domain age. This will help you identify whether the page is new or possibly banned

5. As a final check you can use a great tool developed by Michael VanDeMar.

I checked one of my blogs with this tool and had some warnings of some Bad Neighbourhood links. I couldn’t figure out where these links had come from so I sent an e-mail to Micheal. Within a few minutes he sent me an answer that solved my problem. The links had in fact originated from one of my own websites. To take a shortcut I used a free Wordpress template that had a script with invisible links to 3 casino websites.

After Michael had sent me the code by e-mail I also used a tool to view the page as Google bot would and found following script hidden in my code :

Again I would like to thank Michael for his help, effort and quick response.

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Linkbait

Tuesday, December 18th, 2007


I am writing this post as so many are using the buzz word linkbait. I have heard many different opinions in regards to link bait but fact is if done well it is a good marketing tool. Why is link baiting so popular that even seo companies offer this service ? The reason is backlinks. The term link bait came up a short while ago where as the technique has been around for years.

What is linkbaiting ? Link baiting is to create something or a piece of information that will get people to link to you. Most common forms of link bait are giving away free designs, free plugins, free tools, free information, or anything that webmasters need and like to use or show on their websites, blogs and forums. Each will have a backlink to the “developer”.

A simple list of link baiting tools to get you started :

1.) Create, or pay for some one to develop a Wordpress plugin that is useful to all bloggers. This will surely get you loads of backlinks.
2.) Give away a free website template. Compared to buying links this is a very cheap option.
3.) Write articles. Good articles generate thousands of backlinks. GOOD articles…
4.) Make a quizz or surevy. Creating a good design is important..
5.) Break news. Be the first in your nieche and a good resource
6.) Offer free ebooks. There are loads of ebooks in the WWW that can be used free of charge for this purpose.

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Buying Links

Thursday, December 6th, 2007


How do the pages ranked 1# at Google really do it ? They don’t do it by exchanging links, they don’t do it with directory submissions, and they surely don’t do it with blog posts or article submissions and surely not onsite-seo as majority might presume. Now you might ask, well then how do they do it ?

They buy links from old established authority websites. These websites have such strong link power, a single link from such websites will get you a top position in Google even for competitive keywords. It is not the quantity of links that counts, not the theme of the links it is the shear power such a link has.

To give you an idea of what I am talking about lets use following example :

The website is wine. com

This website has top rank for relevant search terms. Their own link power is medium but in any case stronger than their competitors. They use a second domain to double their own link power which I think is questionable in itself. In addition they have a link from www .w3. org which is The World Wide Web Consortium. I must wonder how such a web authority like W3C can actually support a website to become so strong unless they get money, or maybe 100 Gallons of free wine ?

I personally believe this is a situation which Google should not accept or let us rather use the word REWARD ! Google likes to pick on the weak and the strong can do as they please. Google punishes small blogs by reducing their PR due to the missing “no follow” attribute ? But they REWARD an authority website for linking to a wine website where W3C explains how important web standard are and use wine.com as a “Good example” of such a website, Bla Bla Bla. I feel this is where the “no follow” attribute is fair as this link gives wine.com an advantage over their competitors that is impossible to beat. I call this a Mafia method and even authority websites are making use of it !!!

Google sees a link as a vote from site A to site B. Authority websites should not vote especially not if the theme of the website is not 100% identical to their own.

Google results are no different than an Adwords campaign, who ever has the money will rank top the only difference Google does not earn on these but let’s their partners earn a few bucks. Come on Google fair play !!!

Let me know your comments, I would love to hear them.

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