Is Google selling links ?
Tuesday, January 29th, 2008
While doing some research I came across and interesting post by Pat McCarthy
While doing some research, an astute coworker of mine noticed that the Google Enterprise Solutions page has links to their partners’ websites who are part of their Enterprise program. What’s interesting about this is that the page has a Google PageRank of 7/10, and to get listed on that page you have to pay Google $10,000 per year to be part of their program.
Before you claim I’m overreacting, let me state my case with some evidence:
1. The only way to get a link on this page is to pay Google $10,000 per year.
2. Google is against the inclusion of paid links in their Pagerank algorithm that helps determine search results. Here is a quote from their Corporate Technology page:
PageRank also considers the importance of each page that casts a vote, as votes from some pages are considered to have greater value, thus giving the linked page greater value. Important pages receive a higher PageRank and appear at the top of the search results. Google’s technology uses the collective intelligence of the web to determine a page’s importance. There is no human involvement or manipulation of results, which is why users have come to trust Google as a source of objective information untainted by paid placement.
3. Google’s most prominent blogger Matt Cutts has spoken out against paid links and recommended use of the rel=”NOFOLLOW” attribute.
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I have analysed the W3C .org domain to evaluate whether their activities would fall under the category “LINK SALE”.
