Pay-per-click advertising
Monday, October 27th, 2008Pay-per-click advertising operates on two simple premises:Your ads are displayed in the search engines according to what people are searching / looking for. (i.e. If someone searches for “weight loss” and you’re bidding on the term “weight loss”, your ad will be displayed when someone searches for that phrase.)
There are two major PPC ad engines:
2.) Yahoo Search Marketing
You pay only for visitors that come to your site (no upfront costs - every “click” while being an expense is also a chance for you to convert that visitor into a customer). You pay a certain amount “per click” on your ad. If nobody clicks on your ad, you don’t pay a dime… and also get no visitors. The goal is to get many visitors, while paying as little as possible per click.
Having said that, I don’t discourage you from using YSM. In certain niche markets the YSM network is still not hyper-saturated (unlike AdWords, where the competition is higher) and you may be able to realize serious short-term gains if you play the PPC game right.
What I would discourage you from is to using a PPC ad network other than AdWords or YSM. Beyond these two the situation is pretty bleak with poor traffic quality, click fraud and lack of asizeable user base all contributing to an abject failure.
Our tip :
Join : Click Bank / Kontera Text Ads / AdBrite Affiliates / Forex Affiliates / PayPal Affiliates / More Niche Affliate / Market Health
