Seo blog - Web design blog

What many people don’t know is that Google has a main index and a supplemental index.

Matt Cutts explained in a January infrastructure status report :

As a reminder, supplemental results aren’t something to be afraid of; I’ve got pages from my site in the supplemental results, for example. A complete software rewrite of the infrastructure for supplemental results launched in Summer o’ 2005, and the supplemental results continue to get fresher. Having urls in the supplemental results doesn’t mean that you have some sort of penalty at all; the main determinant of whether a url is in our main web index or in the supplemental index is PageRank.

If you used to have pages in our main web index and now they’re in the supplemental results, a good hypothesis is that we might not be counting links to your pages with the same weight as we have in the past. The approach I’d recommend in that case is to use solid white-hat SEO to get high-quality links (e.g. editorially given by other sites on the basis of merit).

(more…)

Here are a few more tips and tricks to help you do well in the search engines…

Be a “White-hat”

Above all, be one of the good guys. Keep your optimisation efforts honest. This may (arguably) take more effort but it will definitely pay off in the long run.

Use Statistics

Any decent web hosting packages includes the option to see how many visitors your website is getting, where the referrals are coming from and which search keywords were used to find the site. Monitor these statistics so you can keep improving.
Experiment

It’s good idea to try different tactics and see what works best. This takes patience - you may have to wait months for your pages to be indexed and build up statistics. After watching your search referrals for a while, change your web pages and see what the effect is. Remember to keep good records of the exact changes and dates so you can compare these to your statistics.

Keep Abreast of Developments

Stay in touch with the latest news and developments in the search engine world. As technologies and companies change you need to change with them.