Non-Content SEO
Monday, November 26th, 2007
Non-Content SEO
This school of thought maintains that the actual content on the website is less important than the way it is optimised. Whilst the content should still be good quality, content alone is insufficient to compete in the top SERPs. Instead, webmasters must use other methods to increase their rankings. For simplicity’s sake we will call all such methods Non-Content SEO.
With non-content SEO the focus is on understanding the methods and algorithms used to rank web pages. The webmaster must therefore have a very good technical knowledge of how search engines work. For example, knowing exactly how Google’s PR is calculated means you can structure your site to give the best possible PR value, which in turn will lead to improved SERP rankings.
