Anchor text
Saturday, November 15th, 2008Anchor text is very important as it is directly responsible to what keywords site will be ranking in search engines. However, they have to be selected wisely.
If most incoming links to your site has anchor text “anchor text” then it is 100% likely that the site won’t rank for “link building” keywords as it is optimized for “anchor text”. This means that website owner have to select correct keywords.
Once a niche is selected, it is important to understand that there are heavy keywords and easy (low searched keywords). For example, selecting “weight loss” as the keyword to optimize for would be very unproductive as there are very serious competitors.
It is recommended to select less searched keywords with less competition, in this example, it would be easier to target “weight loss pills”, but even this is competitive. Your real keywords should start like this:
weight loss diet pills, best weight loss pills , weight loss pills review , herbal weight loss pills or natural weight loss pills
Although these keywords could receive only couple hundred searches a month, it is quite important to start with them as they represent the very bottom (long tail) and have little competition in search engines.
One important thing to mention is that all these keywords have word “weight loss” in them. So the site will rank for many keywords and as link numbers increase, the site will gradually move up in rankings for all these keywords. In 3 to 6 months site could have established quite strong positions for some moderate searched keywords.
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