Pay Per Click Advertising Mistakes
Saturday, January 12th, 2008
Here is a list of some of the major mistakes you can make with your PPC campaign.
How Many Keywords Per Ad ?
It is vital to target visitors, so make sure the ads are relevant. Make several ad groups, don’t try to get all keywords into 1 ad.
Negative Keywords
If you want to avoid unwanted click throughs and impressions you must use negative keywords. For example, if the term “web templates” is one of your keywords, each time somebody runs a search for that keyword your ad will be displayed. Similarly, if someone were to run a search for the term “Free Web Templates,” your ad will also be displayed since the main keyword “Web Templates” is present in the search query. You can find good negative keywords in your log files or when you build your lists.
Track Your PPC Campaign
Tweaking and testing will only work if you are tracking your ads. From the search engines you will get info such as clicks or click trough rates but the ROI and cost per action needs to be analyzed and calculated by you. It is not sufficient to know that your campaign costs $1000 and you are spending $500, as you might get the same results if you only spend $300.
Tweak And Test Your PPC Campaign
You need to test your ads, minor changes can increase or decrease your results. Title, description and url can all be optimized. If you are not a PPC professional it is advisable to get some professional help from a PPC Management company, this will surely pay off.
Tracking Keyword Level
It is important that you get exact data from your analytical account or software, commonly you are better off using a PPC managements company as they have the perfect setup that is reliable (Choose your PPC company well). Adjust your bids to maximize the effect. One keyword might cost you $5 and another might cost you only $1. By decreasing your bid on the $5 keyword, and increasing your bid on the $1 keyword your campaign will most likely be more profitable.
