Seo blog - Web design blog

Non-Content SEO

This school of thought maintains that the actual content on the website is less important than the way it is optimised. Whilst the content should still be good quality, content alone is insufficient to compete in the top SERPs. Instead, webmasters must use other methods to increase their rankings. For simplicity’s sake we will call all such methods Non-Content SEO.

With non-content SEO the focus is on understanding the methods and algorithms used to rank web pages. The webmaster must therefore have a very good technical knowledge of how search engines work. For example, knowing exactly how Google’s PR is calculated means you can structure your site to give the best possible PR value, which in turn will lead to improved SERP rankings.

(more…)

Content-Based SEO

This school of thought adopts the principle that the content of your website is what really matters. This could be described as the “purist” view which assumes that if people develop high-quality websites, they will be rewarded with high-quality search rankings.

The theory is that good content will attract attention, inbound links and other referrals. Over time the accumulation of good press will give you many of the same benefits as other methods of SEO. In addition, this type of “natural” referral tends to be more genuine, diverse, robust and long-lasting.

This approach is better suited to websites which can provide large quantities of content, especially unique content. If, for example, your website is about the life cycle of the native New Zealand tuatara lizard, you will probably have plenty of content in a field without much competition. In this case a modest amount of content and a few links from other sites will give you a good chance of being well-placed in the SERPS.

(more…)