The Seo blog

If you want to generate new business that you can keep for a lifetime then you’d better make it a number one priority to keep in touch with your customers. The reason you’d want to do this is so that you can remain at the top of mind with your clients. When they’re ready to buy, you’re the one they’ll think of first.

It’s not unusual to hear cases in which a business will send out newsletters to their customers for years before they buy. You want to position yourself in such a way that when they’re ready to buy — you’ll get the sale.

The lesson here: keep communicating and following up with your customers until they’re ready to place an order with you.

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About the Author: Yves Marie Danie Baptiste is an expert in small business marketing. To learn how to increase profits in your small business, visit: http://tinyurl.com/5nkul3.

Every business owner needs to fully understand the life time value of their customers.

This is the total profit that a customer will bring to your business over the lifetime of your dealings with that customer.

The following example will explain why it’s important to know this number: Let’s pretend you own a book store. If your customer spends $50 every time they walk into your store, and they visit once a month for 4 years, a customer is worth $2400.00. The math would look like this: $50 (average bill) x 12 (number of visits) x 4 (number of years).

Think of how much money you’re missing out on if you were thinking of only one transaction?

Let’s take a look at another example: John Smith sells a cd plus manual kit on how to self-publish a book. The initial manual set is worth $500. John knows that over the lifetime of a customer, a significant number will spend somewhere between $20,000 and $40,000 with additional products!

By knowing his numbers he can afford to allocate a significant amount of money towards his advertising budget to bring in more customers. Why? Because he is equipped with information that he’ll make it up on average over the lifetime of the customer.

Our tip :

About the Author: Yves Marie Danie Baptiste is an expert in small business marketing.

1. Optimize the contents of your website
2. Develop contents with strategy
3. Make use of PPC
4. Write articles and market them
5. Use social media marketing methods
6. Create a blog
7. Experiment with video marketing

1. Optimize the contents of your website

It is important to optimize the website to its fullest capabilities. Partially search engines rank websites based on contents (I have done a post on non-contents seo some time ago). The website must be search engine friendly and useful to the human user.

2. Develop contents with strategy

Building contents with strategy, you need to always create new contents as both your readers and the bots love fresh new contents. All contents needs to be well optimized to get you maximum exposure.

3. Make use of PPC

Search engine optimization can take time, especially in competitive markets. By using PPC engines you can get immediate traffic to your website while you wait for your seo efforts to kick in. Generally it is advisable to engage in seo and PPC campaigns as the mix will benefit you greatly.

4. Write articles and market them

A very effective method of marketing is to publish articles. These need to be submitted to as many article directories as possible. Other websites might use your article as contents and this will help you gain link popularity. Commonly the links are not of much value in regards to PR gains. You can also syndicate your articles via RSS.

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Affiliate marketing is similar to network marketing, in the sense that you will be promoting a product produced by another company or person. This can obviously make life very simple for you, as the merchant will usually take care of all shipping and customer support issues. Amazon.com is probably one of the most well known (an respected) companies utilizing the power of affiliate partnerships.

As an affiliate, your task is simply to refer new clients to the merchant and when these people go ahead and buy something, you get credited with a certain percentage of the sale.

Contrary to network marketing it is generally free to act as an affiliate marketer. Although there are certain companies that have sort of a hybrid structure between network and affiliate marketing - requiring you to pay a start-up and/or monthly fee to market their products. Most affiliate programs are completely free to join though, so I’d personally stay away from those using their affiliate programs as an income generator in it’s own right, or “affiliate sharks” as one marketer aptly named them.

Affiliate programs are thus a great way in which almost anyone can start to make money online, without having to invest a lot of money, if indeed any at all.

There is however certain strategies and marketing methods you need to be knowledgeable of, if you are to make anything but peanuts with your affiliate marketing.

Choosing the right affiliate program and promoting it to the right people in the right way is an art form in it’s own right. And the people who are really good at this, generally referred to as “super affiliates“, make a very good living doing nothing else than selling other people’s products.

If you are looking to make an additional income from the Internet, or eventually even replace your current income altogether, affiliate marketing is a great way to get started. To achieve the success you desire, you should study and learn the same techniques super affiliates use on a day to day basis.

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Join :  Click Bank / Kontera Text Ads / AdBrite Affiliates / Forex Affiliates / PayPal Affiliates / More Niche Affliate / Market Health

The typical online business opportunity is commonly built around some sort of network marketing concept, inheriting the basic qualities of the offline business model that has been available for many decades - the basic idea being that you recruit two or more people, who in their turn recruit two and in this way your efforts will (at least in theory) be greatly leveraged. The main difference doing this online is that, utilizing the power of the Internet, you as a network marketer can literally reach people all over the planet. The problem with the network marketing, or “mlm”, concept is that it sounds so good on paper - way too good in fact. Most people who joins up with a company of this type tend to get a dose of Mr. Reality rather soon.

They discover that recruiting new people, which is what all mlm is all about - even if they try to tell you differently - is not at all a simple process. There has been plenty of fraudulent businesses in this niche, and people tend to stay on their toes as soon as they hear the words mlm or network marketing. To further complicate things this business model is also based on you paying a set monthly fee - wether you make any money or not, which means that many people who start this kind of business actually end up loosing money.

It is definitely possible to make a good living in network marketing, but it is definitely not for everybody. “Getting in on the ground floor” is allegedly not always as good as it seems.

Our tip :

Join :  Click Bank / Kontera Text Ads / AdBrite Affiliates / Forex Affiliates / PayPal Affiliates / More Niche Affliate / Market Health