Inbound Links and Backlinks
Monday, November 19th, 2007
Inbound Links (Backlinks)
Having links from other websites to yours is a critical part of search engine optimisation. As well as the obvious bonus of having people follow these links to your site, inbound links provide the following benefits:
* Search engine robots follow links between websites. The more inbound links you have, the more often robots will visit your site.
* Many search engines count links to your site as “votes” for you. They assume that if lots of websites link to your site it must be high quality. Page Rank is Google’s system of counting links.
The general rule is that the more inbound links you can get, the better. Getting more links should almost certainly be near the top of your priority list when optimising your site.
Important: Before you start trying to acquire inbound links, read this page and take heed of the warnings!
