Internet Marketing Basics
Sunday, December 2nd, 2007
Internet Marketing Basics What worked years ago still works todayInternet marketing can seem mystifying not only for beginners, but for moderately skilled internet marketers. With all the courses, forums, blogs, reports, seminars and teleconferences available to help people learn how to get traffic to their sites, it is one of the most overwhelmingly dense subjects on the internet.Unfortunately, and this is perfectly true, most of the advice or “expert” tips are outdated or completely false. Since anyone can publish on the internet, you have a mixed bag of good information followed with much more bad information.
The mysticism of internet marketing is created largely by this glut of some good and mostly bad information. It makes the whole topic SEEM like rocket science when, in fact, much of what was true about internet marketing years ago is true today.
Most people think that since search engine marketing changes every five minutes, that ALL internet marketing tactics must have changed as much in the same amount of time. Not true.
The basics, like trading links, article syndication, testimonials, forum signatures, joint ventures, affiliate programs - most work as well today as they did years ago. That is, if you know how to value the work above for what it will truly do for your website traffic.
Funny thing is, no one places much value on the above tactics anymore because there is always some “new” tactic around the corner that claims the death of everything that came before it. And most people blindly follow that advice as if it were true.
Most of the time, this is to the detriment of their internet marketing efforts. The basics are what work all the time and what have always worked on the internet.
You can always experiment with new things, as long as you have not forgotten to do the basics. The basics proven to drive traffic, page rank, link popularity, and branding to your business.
* Conservative, relevant reciprocal linking
* Article syndication
* Participation in your field and among your market (forums)
* Blogging
* Offline advertising
* Non-reciprocal linking tactics
* Press releases
* …and many other proven methods.
