The Seo blog

Anchor text is very important as it is directly responsible to what keywords site will be ranking in search engines. However, they have to be selected wisely.

If most incoming links to your site has anchor text “anchor text” then it is 100% likely that the site won’t rank for “link building” keywords as it is optimized for “anchor text”. This means that website owner have to select correct keywords.

Once a niche is selected, it is important to understand that there are heavy keywords and easy (low searched keywords). For example, selecting “weight loss” as the keyword to optimize for would be very unproductive as there are very serious competitors.

It is recommended to select less searched keywords with less competition, in this example, it would be easier to target “weight loss pills”, but even this is competitive. Your real keywords should start like this:

weight loss diet pills, best weight loss pills , weight loss pills review , herbal weight loss pills or natural weight loss pills

Although these keywords could receive only couple hundred searches a month, it is quite important to start with them as they represent the very bottom (long tail) and have little competition in search engines.

One important thing to mention is that all these keywords have word “weight loss” in them. So the site will rank for many keywords and as link numbers increase, the site will gradually move up in rankings for all these keywords. In 3 to 6 months site could have established quite strong positions for some moderate searched keywords.

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Link type and style are important, each link has different value and weight to search engines.

1. Title Anchor Links: Title anchor links are area or contents focused incoming links on a particular page

2. Title Hyper Links: Title hyper links are links where the title links to your website.

3. Description Text Links: Description text links are links where the description links to your website.

4. URL Links: URL links are links where the URL links to your website.

5. Static Links: Static links are links from urls that are static. These are commonly from regular Html pages and are considered to be very important link.

6. Dynamic Links: Dynamic links are links from dynamically generated pages and are considered to be less important.

7. One Way Links: One way links can be either dynamic or static but they will be only incoming links without linking back to any page of the same domain.

8. Reciprocal Links: Reciprocal links can be either dynamic or static. This method of linking will require a backlink to a page of the same domain that is linking to your website.

9. Vote & Rank Base Links: These types of links vary in reputation as position of the link is relevant to a vote.

10. Lifetime Links: Lifetime links / Permanent links are links that will be active for as the domain is there

11. Periodical Links: Periodical links are links that will be active for certain period (i.e 1 year or 2 years). After this period they will be removed from the linking website.

12. Same Window Open Links: Same window open links are links that open in the same window or they refresh themselves.

13. Blank Window Open Link: Blank window open links are links that bring open a blank windows display the website the link points to.