Content Based SEO
Saturday, November 24th, 2007
Content-Based SEO
This school of thought adopts the principle that the content of your website is what really matters. This could be described as the “purist” view which assumes that if people develop high-quality websites, they will be rewarded with high-quality search rankings.
The theory is that good content will attract attention, inbound links and other referrals. Over time the accumulation of good press will give you many of the same benefits as other methods of SEO. In addition, this type of “natural” referral tends to be more genuine, diverse, robust and long-lasting.
This approach is better suited to websites which can provide large quantities of content, especially unique content. If, for example, your website is about the life cycle of the native New Zealand tuatara lizard, you will probably have plenty of content in a field without much competition. In this case a modest amount of content and a few links from other sites will give you a good chance of being well-placed in the SERPS.
