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Always collect their names, emails, and other contact information from your customers.

How will you stay in contact with your customers if you don’t collect your information? And if you do ask for their contact details on your sales slips and invoices, be sure you are using them!

And if you are wondering how you collect them it is as simple as asking them for it. This is best done during your customers’ purchasing process by asking them to fill out a form with their details. There are many successful companies who did this for years and would mail you catalogs in the mail.

Don’t you remember getting them? And when you received these catalogs you would find a comfortable place to relax with pen in hand checking off or earmarking the items you would later order. This enabled these companies to make more money from their customers.

Another way to get your customers to give you their contact information is by having a monthly drawing in which a prize will be given. It will amaze you how many names you could collect by doing this.

Let’s say you own a restaurant, you can offer a free dessert to everyone who drops their business card into a fish bowl. It’s not impossible to collect over 1000 names over the course of a month. How much will a dessert cost? $2 - $3, if that much. If all business owners were to implement this marketing strategy alone, they would be protecting their businesses in the face of stiff competition. They could send out snail mail to their customers with special offers on slow nights and watch them come flocking in.

This can also be done with emails and faxes. You want to generate more business? No problem. Send out a special promotion. 

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About the Author: Yves Marie Danie Baptiste is an expert in small business marketing.