August 24th, 2008
Your method of trying to make money with AdWords is wrong if you found yourself not making any penny or losing money with your hard efforts on AdWords campaigns. If you want to make money with AdWords without putting any efforts, you will definitely end with the failure and burn your money on unconverted clicks. Here are a few important rules of success that you need to follow if you want to successfully earn the money that you are dreaming for with AdWords:
1. Pick The Right Products
Product selection is very important because not all products can make you money. If you select the wrong product to promote with AdWords ads, you may manage to drive the high traffic with your effective ads, but it is worthless if it can’t convert to sale. You need to spend some time to study the sales page of your selected products, make sure the sales page can convince you. If it can’t, then it can’t convince their visitors to buy the product as well. You must also take into consideration marketing cost that may involve, so you should only pick the products that give your sufficient commission to cover your advertising cost while make you profits.
2. Promote Multiple Products
Super affiliates do not just promote only one product, they have AdWords ads running for dozens of the best pick products. Contrast with how failing affiliates who tend to promote one product on AdWords, lose money and then move on to the next one…promote it again, lose money and the cycle continues. The way super affiliates are doing is they select dozens of products and invest a little to promote each product. When they see sales are generated from one of their product promotions, they will invest more time and money in that area.
3. Track Your Keywords
Not all keywords will generate profits. You should keep track of all keywords that are used in AdWords campaigns. Keyword tracking is among the important step that differential between a success and a failing affiliate. If you have picked the right product but your AdWords can’t make enough money to cover the PPC costs, most probably you have some keywords that cause the net loss. For example, if you are running AdWords campaign where you spent $120 on AdWords clicks but only generate $90 sales, which mean your total loss is $30. If you did not track your keywords, you won’t know which keywords are causing the loss. You probably will stop the AdWords campaign right away to cut your loss. But, if you have tracked the keywords used in your AdWords campaign, you will know which keywords are performed and which are not. What you need to do is stop the un-performed keywords and you will turn the loss to become profits.
Summary
Making money with AdWords is not that hard if you willing to put your efforts and follow the rule of success to make your AdWords ads generate high click through rate with high traffic-to-sales conversion.
By : Scott L.Bamboo
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Tags: Adsense, Adwords, Make money
Posted in Make money | 1 Comment »
August 19th, 2008
If you want to generate new business that you can keep for a lifetime then you’d better make it a number one priority to keep in touch with your customers. The reason you’d want to do this is so that you can remain at the top of mind with your clients. When they’re ready to buy, you’re the one they’ll think of first.
It’s not unusual to hear cases in which a business will send out newsletters to their customers for years before they buy. You want to position yourself in such a way that when they’re ready to buy — you’ll get the sale.
The lesson here: keep communicating and following up with your customers until they’re ready to place an order with you.
About the Author: Yves Marie Danie Baptiste is an expert in small business marketing. To learn how to increase profits in your small business, visit: http://tinyurl.com/5nkul3.
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Tags: Clients relationship, Marketing, small business marketing
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August 17th, 2008
Build Up Your Customer List
Always collect their names, emails, and other contact information from your customers.
How will you stay in contact with your customers if you don’t collect your information? And if you do ask for their contact details on your sales slips and invoices, be sure you are using them!
And if you are wondering how you collect them it is as simple as asking them for it. This is best done during your customers’ purchasing process by asking them to fill out a form with their details. There are many successful companies who did this for years and would mail you catalogs in the mail.
Don’t you remember getting them? And when you received these catalogs you would find a comfortable place to relax with pen in hand checking off or earmarking the items you would later order. This enabled these companies to make more money from their customers.
Another way to get your customers to give you their contact information is by having a monthly drawing in which a prize will be given. It will amaze you how many names you could collect by doing this.
Let’s say you own a restaurant, you can offer a free dessert to everyone who drops their business card into a fish bowl. It’s not impossible to collect over 1000 names over the course of a month. How much will a dessert cost? $2 - $3, if that much. If all business owners were to implement this marketing strategy alone, they would be protecting their businesses in the face of stiff competition. They could send out snail mail to their customers with special offers on slow nights and watch them come flocking in.
This can also be done with emails and faxes. You want to generate more business? No problem. Send out a special promotion.
About the Author: Yves Marie Danie Baptiste is an expert in small business marketing.
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Tags: Customer List, Small business, Special promotion
Posted in webdesign | 1 Comment »
August 15th, 2008
Every business owner needs to fully understand the life time value of their customers.
This is the total profit that a customer will bring to your business over the lifetime of your dealings with that customer.
The following example will explain why it’s important to know this number: Let’s pretend you own a book store. If your customer spends $50 every time they walk into your store, and they visit once a month for 4 years, a customer is worth $2400.00. The math would look like this: $50 (average bill) x 12 (number of visits) x 4 (number of years).
Think of how much money you’re missing out on if you were thinking of only one transaction?
Let’s take a look at another example: John Smith sells a cd plus manual kit on how to self-publish a book. The initial manual set is worth $500. John knows that over the lifetime of a customer, a significant number will spend somewhere between $20,000 and $40,000 with additional products!
By knowing his numbers he can afford to allocate a significant amount of money towards his advertising budget to bring in more customers. Why? Because he is equipped with information that he’ll make it up on average over the lifetime of the customer.
About the Author: Yves Marie Danie Baptiste is an expert in small business marketing.
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Tags: Business owners, Marketing, Small business
Posted in Marketing | No Comments »
